Branding Mistakes
Everyone should read this to avoid making mistakes while creating or relaunching your brand. In 1982, Colgate decided to enter the frozen food market trend by coming up with a line of Colgate-branded frozen food called Colgate Kitchen Entrees. Colgate thought that consumers would eat boxed meals with...
Continue ReadingPsychology of Colours
Importance of colours in your branding choices. A well written poem can make people swoon and a shocking image can infuriate people to react in different ways. But one of the lesser-known, but no less powerful ways to invoke emotion is simple, everyday colours. Did you know your surroundings...
Continue ReadingTypes of Logos
Let’s explore the different types of logos From Coca-Cola’s classic logo to Apple’s iconic logo, the instant brand recognition a great logo provides is invaluable to a company. That is why most great brands have invested a lot of thought and money to come up with these unforgettable...
Continue Reading