In today’s world, where everything is going digital, it will be an utter ignorance of taking risk with your websites. Gone are those days when your clients and prospective customers would personally meet or call you to see if you meet their requirements. This is the age when the first thing anyone does is check your website. However, there are many companies without a proper website which almost annoys the users. You have to be very careful with what you put on your website. Sometimes even if the design isn’t that great, content does the magic and vice-versa. But, when the design along with the content doesn’t match up, it becomes difficult to fetch in business through your website. Another aspect that the developer and designer needs to keep in mind is the flexibility of the users. A hi-tech website design is impressive but not everyone is that tech-savvy. There are many websites that call themselves as “tech-savvy” but are plain complex to access. But, if you can design a technically creative and user-friendly website, then Bingo! However, it is difficult but not impossible. So what to do? Pretty easy. Keeping a user-friendly design in mind, here are the 5 mistakes that you must avoid while developing a website.

5 mistakes to avoid:

1. Failing to use responsive design:

The most common mistake done by maximum developers is that they fail to use a responsive design. Generally,  nowadays people use their smartphones and tablets to conduct searches . So, you ought to be very careful while designing a website. Make sure that you website is compatible to all the devices(mobiles, tablets, etc). It must have the same flow of accessibility in all the devices.

2. Forgetting about actual design elements:  

Designing plays a serious role in your website development. At times, the designs go either way too complicated for the users to understand or completely flat-out that the users gets bored. Excess of customisation can distract/mislead readers from the actual purpose of the website. On the other hand, a plain design feature also is a turn-off. You have to ensure that your website design is balanced with the right design features.

3. Making core information hard to find:

Frankly, there is no point in designing a “hi-tech” website if your readers cannot find the core information easily. You build a website for your brand so that your potential customers/clients or for that matter any user, learns more about your brand. One common mistake is that there are many websites who forget to link important information from the homepage to it actual page. Avoid this mistake as it will lead to your loss. Link your information correctly and easy enough for the users to find.

4. Not keeping the website updated:

This is the most common and silliest mistake done by web developers. It is necessary that your themes and plugins are updated, mainly due to security reasons(digital era is awesome, but brings in cyberattack problems too). Ensure that the entry points are protected on your domain.

5. Not paying attention to analytics:

Another critical mistake in website development is not paying attention to analytics. You need to make sure that the analytics are being used properly once installed. This will help you keep a track of how users are navigating your website.  
While keeping these points in necessary for your website design, it is also important that you select/have a good web team. We at Fabcoders, have an amazing web team who are experienced in handling website design. We take care of all your requirements. You can check our fab work at https://fabcoders.com/website-design-and-development/

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The mistake many of us make is that we develop websites but fail to incorporate essentials in it and make it an effective website. Ask yourself this: what is your website doing for your business? Are you capturing valuable leads? Is it generating sales? Is it effectively driving your business? Or is just sitting around acting a little, well, useless? Your website should be working for you like a silent salesman, bringing in clients and growing your business day and night. But it can’t do that unless you have these website essentials to bring it up to its full, result-oriented potential.

Below, we at Fabcoders have listed a few website essentials that have to be incorporated in your website to make it effective:

Homepage 

The homepage sets the tone for your presence on the web because it is where you make your first impression. The basics have to be clear as soon as someone visits your site. Give them the information they’re searching for before they move on to find it more easily at a competitor’s website.  What is your business all about and what are your products and services have to be clear as soon as your website homepage loads. Your homepage should explain who you are, what you do, and what visitors can do on your website.

About Us

An About Us page is usually one of the most visited pages on a website, it is best to keep the content in the about us page personal, yet sales oriented. The introduction has to be interesting by telling a compelling story. Some things to include in the content are your values and mission, a photo of you or your team to make a personal connection that exists outside of your sales pitch. Another plus point is to identify with your customers.

Products and Services

A section dedicated to the products and services throws light on what your company has to offer. This section is of utmost value so make sure it is comprehensive in giving details of what the product/ service is for, how it stands out from the rest, high resolution images, etc.

Blog

After doing everything, if your  website isn’t drawing enough traffic or if your visitors are leaving early, this is a pointer towards a bad SEO strategy. Writing regular blogs helps in improving your SEO ranking and also, the blogs help in educating potential clients about the field you’re in.

Testimonials

A large number of customers rely on and trust reviews and testimonials. Customer testimonials and reviews will attract business so make sure you are putting effort into sharing and collecting as many reviews as possible.

Contact Information

If the visitor wants to contact you for business then your contact information should be easily accessible. Make sure your company’s contact information (address, phone number, even a link to a Google map) is conspicuous and ubiquitous throughout the site. At the very least, put the phone number at the bottom of each page on the footer and on the header of the homepage.

Linking Social Media

Since it is established that going digital is highly beneficial for your business, developing a website is simply not enough. Social media accounts like facebook, instagram, twitter, etc play an important in driving potential clients towards your business as it is the fastest way to communicate with them. Linking these accounts to your website and maintaining them is vital for marketing.

Loading Speed

In this fast passed era, you cannot afford to lose potential clients because your website took time to load. If your website takes more than three seconds to load, clear your homepage of unnecessary content, simplify your code or upgrade your servers.

Strategy for Lead Generation

Getting visitors to your site doesn’t mean anything if the visitors leave without giving you anything in return. Businesses should have a range of unique exchange points based on the products and services on their website. All businesses should aim at capturing email addresses. Capturing email addresses will help you begin to convert your visitors into targeted leads and later, paying customers.

Analytic Integration

Online marketing is all about seeing what works and what doesn’t. And the only way to test that on your website is by having proper analytic integration. Using Google Analytics on your website will help you answer some of the most important questions about your website, such as: How many people visited my site? How long did they stay on my site? How many visitors were new? The answers to these questions will help you develop further iterations of your website

Websites, like businesses, are evolving properties. And your work on your effective website will never be complete. We at Fabcoders develop websites keeping in mind your business requirements along with the idea of driving traffic towards your website. So if you are looking for a website developer then look no further. Call us on 9545410696 or email on info@fabcoders.com for a free consultation about your project.

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What is your ultimate goal?

You need to keep in mind what is it that you want your website to ultimately achieve. You need to carefully consider your aim, goals and how you are going to measure success. For eg: if you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed  to convert your site visitors into paying customers.

What is it that you want your website to do?

Many of the answers to this question stem from the goals you provided before.  Do you want to have photo and video galleries?  Do you want to manage the content on your website with a back end? Do you want a payment gateway integration? There are infinite number of things your website can do, so having an idea of what those things are will streamline the process of finding and selecting a company to help you.

Understand the difference between cost and value

Cost is definitely a deal breaker when it comes to construct a website from scratch. But it has to be kept in mind, that the cost will determine the value of the final product/service. If you try to save a little money at the cost of lesser features and overall brand value, you will not be able to reap the benefits of an optimal website. Remember, your new website is an investment, not an expense.  It should generate a return for your organization.

Look at the company’s clients

When choosing a web design and development company, looking at their past clientele you can get an idea about their work. The various sectors they have made websites for shows their flexibility in working with different types of clients which is always a positive point displaying their versatility.

Ask questions and communicate

In order to get a clear understanding of what you want in your website, ask questions to get clarity. These are experts in their field, so they have knowledge that you don’t and will explain it in a simpler manner. Clear your doubts and questions until you have a clear layout in your mind. Also letting the web design firm know what it is that you want specifically is essential.

Concentrate on the content of your website

Many people concentrate on the looks and functions of the website. These are of course important factors, but the most important factor that is most likely overlooked is your content. The content is the framework of your company and ensures that your website is delivering your message and maintains its quality for years to come. So make sure you have the content sorted out before approaching the web developers.

Provide high resolution images

The images used on the website play an important role in imprinting your company’s brand in the mind of your potential client. Low quality images will not have the same impact, so providing high resolution images is important if they are not available online. Good images go hand in hand with good content.

Reference websites

Make a list of websites that you like. This allows web design firms to get an idea of the type of design or specific functionality that you like.  Once you start the project you will probably have to answer questions like this in much more depth.

We at FabCoders help businesses by designing and creating their websites.
So if you are ready to get a web presence or if you have any queries then give us a call on 9545410696 or email on info@fabcoders.com and we can sit down and discuss.

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1. Stock Images, Stock Images and More Stock Images
Nothing shouts out “Cheap Website” more than the use of stock images which you have probably seen on 1000 other websites.
No I am not against the use of stock images, only those that you instantly recognize having seen a hundred times before. Like this one

Images are very important for attracting visitors to your site and retaining their attention, so take the time to personalize the images to look unique.

2. Pop Up Windows
Blame this guy Ethan Zuckerman for inventing one of the most annoying features on the internet – The Pop Up Window.

Everybody understands you need to earn revenue for your website by showing ads in pop ups or showing pop-ups to request for subscription but please don’t ram it down our throat.

3. Auto Play Music
You have been there – you are quietly surfing in office, pretending to be busy and suddenly you hear the most annoying music blast from your speakers.
Soon everyone in the office is giving you the stares and your facade of being a hard worker lies shattered.

4. Websites that are not mobile responsive
Its 2017 for crying out loud and we still have websites that are not mobile responsive. More than half of the visitors to your website will be using a mobile device to access your site. If that is not enough reason to take the trouble to have a mobile responsive site then I don’t know what is.
Actually this is one of the first feature that should be incorporated while developing a website.

5. Spelling mistakes and bad grammar
A website full of spelling mistakes and bad grammar comes across as unprofessional and can harm your brand image. Take the time to use spell-check before launching your website or blog post.

6. Ultra-strict passwords
We get it – a fairly secure password is mandatory in today’s world. This is specially true for sites that deal with your money or important information.
But forcing users of your simple site to have passwords that have to be 12 characters long, have upper case characters , lower case characters , at least one number , at least one special character, not contain a common phrase is pushing it.

7. Using Flash
Flash is dead people. Time to move on. It’s appalling to see sites still use flash banners despite major browsers not supporting Flash media. Do not make Flash a part of your website development.

8. Subscription/Sign up messages that appear within one second of visiting a website
You don’t even know what this website contains – whether the quality of content is good and within one second it shows a box to subscribe. You can’t proceed without subscribing. Nothing drives away visitors away from your site than this “feature”.

We at FabCoders take great pride in developing websites that will not irritate your visitors by having any of the above. We create elegant, clean websites that your visitors will love browsing through. So if you are looking for a website developer then look no further. Call us on 9545410696 or email on info@fabcoders.com for a free consultation about your project.

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Many business owners today still don’t have a web presence. One of the reasons these business owners have not got a website is simply because they don’t understand the advantages a website can offer to their business. Let’s look at some benefits that a website can offer to these offline establishments.
By the time you reach the end of this article you will be convinced that you absolutely need a website.

Advantages Of A Business Website

1. Credibility
Having a website immediately gives your business credibility. Customers will want to know about your organization ,your services ,your background etc.
No better place than your website to collectively display all this information at one place.

2. Showcase
A website can be a good place to showoff your products and services. You can display photos of your previous projects thereby giving the customer a glimpse of your capabilities.
Not only product and service you can even show off happy customer testimonials from your actual clients. This type of social proof can create a lot of confidence among new clients and help you increase your business.

3. Professional with emails
Having your own website gives you an option to have your own email id for example info@fabcoders.com. This makes your business look more professional.
Using generic emails like abc@gmail.com does not inspire the same confidence among customers.

4. Easily be in contact
Your website is like an online brochure available for reading 24 X 7. Anytime a client wants to contact you or read about your services they can go to your website and browse through the content available. Right there and then from the website the client can send you a message through the contact-us page of your website.

5. Newsletters
Websites can be a good way to make customers subscribe to your newsletter. Once you get the email id of the client you can send them interesting content, offers etc. This can generate a lot of customer loyalty.

6. Online search
There are millions of customers using the internet now. If the customers are searching for a particular product or service then the first thing they will do is to go to Google and search for it. Google will show your business in the results only if you have a website. The importance of being shown in the search results of Google cannot be
stressed enough. Google is known to make or break businesses with the kind of traffic that it can send to your site. Hence it is imperative that you have a website.

7. Keep users informed about constant changes, upcoming events etc
Your website is a good place to keep the customers informed about new services, new products, upcoming events etc. There is no easy way to broadcast such type of information among your clients using any other medium.

8. Online selling/booking
You can increase the geographical reach of your business by selling online. The entire world is your playground when you have a website.

Reasons Given For Not Having A Website
Some say why have a website when we can have a FaceBook page. One simple answer to this is that FaceBook pages are not organized to show off your business in the same way which can be done on your website.

Second reason is price. We at FabCoders can create website for you at affordable rates. So this reason should not matter.

I guess by now you must be convinced why you need a website.We at FabCoders help businesses by designing and creating their websites.
So if you are ready to get a web presence or if you are still having any doubts then give us a call on 9545410696 or email on info@fabcoders.com and we can sit down and discuss.

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