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Mobile apps- A boon for us

Mobile apps- A boon for us

Today, mobile phones have become an inevitable part of our lives. They have revolutionized the way we work, play and communicate with one another. Mobile apps have proven to be a blessing for our erratic lives. In order to tap a phone’s full potential it is important to download and install apps...

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Branding Mistakes

Branding Mistakes

  Everyone should read this to avoid making mistakes while creating or relaunching your brand.   In 1982, Colgate decided to enter the frozen food market trend by coming up with a line of Colgate-branded frozen food called Colgate Kitchen Entrees. Colgate thought that consumers would eat boxed meals with...

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