BRANDING


Branding Mistakes

Branding Mistakes

  Everyone should read this to avoid making mistakes while creating or relaunching your brand.   In 1982, Colgate decided to enter the frozen food market trend by coming up with a line of Colgate-branded frozen food called Colgate Kitchen Entrees. Colgate thought that consumers would eat boxed meals with...

Continue Reading

Types of Logos

Types of Logos

Let’s explore the different types of logos   From Coca-Cola’s classic logo to Apple’s iconic logo, the instant brand recognition a great logo provides is invaluable to a company. That is why most great brands have invested a lot of thought and money to come up with these unforgettable...

Continue Reading