BRANDING


6 Ways To Help You Build Your Brand

6 Ways To Help You Build Your Brand

A handy guide to building your brand. As simple as we can put it, the definition of branding is that it is a way of identifying your business and it is more than your company’s logo. Branding and myths related to it are common but it affects your business...

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Branding Mistakes

Branding Mistakes

  Everyone should read this to avoid making mistakes while creating or relaunching your brand.   In 1982, Colgate decided to enter the frozen food market trend by coming up with a line of Colgate-branded frozen food called Colgate Kitchen Entrees. Colgate thought that consumers would eat boxed meals with...

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Types of Logos

Types of Logos

Let’s explore the different types of logos   From Coca-Cola’s classic logo to Apple’s iconic logo, the instant brand recognition a great logo provides is invaluable to a company. That is why most great brands have invested a lot of thought and money to come up with these unforgettable...

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